LuLu, largest hypermarket chain in the Middle East, launched a weeklong Indian Festival "India Utsav" where many flavors and diverse food products, jewelry and home appliances are showcased. The event was inaugurated by Noor Rahman Sheikh, Consul General of India to Jeddah, Saudi Arabia at LuLu Hypermarket, Amir Fawaz, Jeddah. Instore offers are available until January 28, 2020. LuLu has flown in more than 2,100 products in different categories, such as fruits & vegetables, meat, food products, kitchen essentials, and traditional wear like sarees and churidars. Moreover, LuLu is putting a spotlight on a huge range of freshly prepared hot foods being prepared in store every day, from delicious biryanis to mouth-watering curries, popular street foods, traditional sweets, and many more delicacies from across India. The festival is part of LuLu Hypermarket's continuous initiative to interact with their customers and bring the best of the world to shoppers. By providing an ultra-modern shopping environment that integrates every conceivable need of consumers under one roof, LuLu Hypermarkets, with their well-stocked shelves, extensively laid out counters, wide aisles and rows of check-out counters, provides customers with convenience along with the largest selection of high-quality products at very affordable prices. LuLu, which has its own food processing plants and sourcing offices in India, has exerted massive efforts to introduce a new range of products, featuring organic, low-fat, gluten-free and many more healthier food options in store that are in demand now with the health-conscious customer base. The India Utsav is an ideal opportunity for shoppers looking to find value in their purchases of Indian fresh fruits, vegetables, groceries, meat, fish and sweets, as well as garments and branded apparels. Living up to their tagline of ‘Where the world comes to shop', the Hypermarket brand offers customers the right products in the right place at the right time. With 185 stores operating worldwide, LuLu has continuously been exerting its greatest efforts to provide and sustain the supply of global products at the best rates. With the excellent combination of high-quality offerings and organized logistics system, LuLu remains to be the favorite shopping destination in the KSA when it comes to a broader selection of international products. — SG