Najm for Insurance Services is participating in Riyadh Season between October 11 and December 15, 2019 and the Diriyah Season between November 22 and December 21 organized by the Saudi General Entertainment Authority (GEA). Najm's two unique pavilions in each of Al Janadriyah Zone 3 during Riyadh Season, from November 21 till the 26, and in the Formula E during Diriyah Season held on November 22-23 will showcase the company's services and raise traffic safety awareness in aims to reduce accidents. In this context, Najm's CEO Dr. Mohammad Al Suliman voiced the company's keenness to pursue its strategy through such events, in aims to support Saudi Vision 2030's targets in terms of realizing a diversified economy and transforming the Kingdom into a prime global tourism and entertainment hub. He also commended GEA's efforts to organize the Riyadh Season and other major entertainment events, which further promote the Kingdom's position among global tourism and entertainment destinations and contribute to a comprehensive economic ecosystem that fosters growth. Moreover, Dr. Al Suliman emphasized that Najm, under the supervision of the Saudi Arabian Monetary Authority (SAMA), contributes towards fulfilling the Kingdom's ambitious targets outlined throughout the national digital transformation plan. He added that Najm has launched its new digitization strategy aligned with Saudi Vision 2030, especially in terms of raising the efficiency and integration of its insurance offerings and presenting new services that utilize AI technologies. The Riyadh Season is one of the 11 Saudi Seasons created in 2019 in aims to promote tourism in the Kingdom of Saudi Arabia. As the region's largest entertainment season, the Riyadh Season stretches over a duration of 70 days and welcomes over 5 million visitors, including 100,000 tourists. The mega-event encompasses an array of activities covering entertainment, sports, games, as well as theatrical, musical, and fashion shows, optical illusion shows, and circuses. A number of global restaurant chains also make their debuts during this season. — SG
