Royal Institute of Traditional Arts implements Saudi-Chinese cultural exchange program    Localization in Saudi military industries rises to 19.35%    Logistics park for vehicles worth SR300 million to be set up at Dammam port    Commerce Ministry recalls 6,500 Genesis cars due to risk of fire    HONOR KSA expands its presence with new flagship Experience Store in Riyadh HONOR's first flagship store in KSA provides visitors with a premium experience, exciting offers and free services    Saudi, Iranian foreign ministers discuss Oman-mediated talks with US    Prince Sultan University launches first bachelor's program in language and media    Al-Falih: Eastern Province hosts 700 investment opportunities worth SR330 billion    Putin announces three-day Russian ceasefire in Ukraine from 8 May    Crown Prince donates SR1 billion to support housing for eligible families    Pakistani military says it killed 54 militants attempting to cross border from Afghanistan    Suspect charged after Vancouver car ramming leaves 11 dead    Eight hundred Houthi targets hit after weeks of strikes, says US    Rock & Roll Hall of Fame picks Outkast but not Oasis    Duran leads Al Nassr past Yokohama Marinos into AFC Champions League Elite semi-finals    Al Ahli cruise past Buriram into AFC Champions League Elite semi-finals    Saudi orchestra to perform at Sydney Opera House in May    Al Hilal thrash Gwangju to reach AFC Champions League Elite semi-finals    Saudi Theater Commission launches its Work and Learn Project in UK    The season has begun — and one comment shook us all    Pakistani star's Bollywood return excites fans and riles far right    Veteran Bollywood actor Manoj Kumar dies at 87    Bollywood actress vindicated over boyfriend's death after media hounding    Grand Mufti rules against posting prayers and preaching in mosques on social media    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Almosafer, VisitBritain in partnership to boost Saudi tourism industry
Published in The Saudi Gazette on 03 - 11 - 2019

Almosafer, the leading omni-channel travel brand in Saudi Arabia, has entered a strategic partnership with VisitBritain to further boost the tourism ties between the two countries. The announcement was made at Almosafer's flagship branch in Jeddah last Oct. 28 during the signing ceremony which was attended by Her Majesty's Consul General to Saudi Arabia Seif Usher, several members of the senior leadership team at Almosafer including Fahad Mohammed Al Obailan, Vice President of retail, as well as a number of other VIPs and stakeholders.
Britain remains one of the top destinations among Saudi travellers, with VisitBritain reporting 166,000 visits from Saudi Arabia in 2018, up 3% vs 2017, in addition to almost SR 2 Billion (£424 million) in travel spend over the same period. VisitBritain also saw an increase in the length of stay from Saudi visitors, with an average of 16 nights per visit in 2018 based on flight booking data.
According to Almosafer data, many Saudi travellers are also looking beyond London to the rolling green countryside outside the capital and other tourist cities including Bristol, Oxford and Manchester and the partnership is designed to showcase the full breadth of offer for visitors to the UK.
The partnership will focus on the delivery of content-led campaigns that showcase the inbound hubs of London and Manchester and the surrounding areas. One of the highlights will see Raha Moharrak, the youngest Arab and the first Saudi woman to climb Mount Everest and the seven summits, create a video series that showcases London and Manchester's year-round cultural, scenic and entertainment offering, highlighting the top things to do and see, relevant to Saudi travellers. The collaboration with Raha, who is also a social media personality and record holder in her own right, comes in line with Almosafer's ongoing efforts to engage female Saudi travellers and inspire them to explore the world. The films will be showcased on Almosafer's "Travel is Happiness" video series. Almosafer will also be hosting several interactive activations at select branches to further educate customers on the United Kingdom's diverse tourism offering.
Fahad Obailan, VP Retail at Almosafer, said: "We recognize the growing popularity of Britain as a destination for Saudi travellers and this partnership with VisitBritain supports our joint goals to showcase the extensive range of leisure, entertainment and sightseeing experiences across the United Kingdom. Through this partnership, we will inspire Saudi travellers with bespoke Arabic content and UK itineraries that meet their every need and showcase the year-round offer of this highly desirable destination."
Tricia Warwick, Asia Pacific, Middle East and Africa Director for VisitBritain, said: "Saudi Arabia is one of our key inbound tourism markets for Britain as it ranks number 17 globally for inbound spend in the UK . Saudi is also among the markets with the highest length of stay, 16 nights per visit (+132% on all-market average) and with the second highest average spent per visit £2,551 (over 4 times the all-market average, £604). Saudi visitors have always chosen Britain as a summer destination to enjoy the cooler climate as well as the shopping, history and dining experiences. With the help of Almosafer, a home-grown Saudi brand with a deep understanding of regional travel needs and preferences, we will be able to design tailored packages featuring experiences that appeal to the Saudi audience and will support Britain's productivity contributing for our regional and seasonal spread".
As part of the collaboration, VisitBritain will be taking on an active role in Almosafer Academy recruitment program, an intensive 10-week course that will prepare future Saudi travel advisors to curate incredible travel experiences. VisitBritain will offer bespoke training sessions to help candidates talk knowledgeably about the destination and will bring outstanding candidates to the UK to experience the best of the British offer for themselves. This will enable Almosafer's retail travel advisors to more effectively advise Saudi travellers on the perfect UK trip to suit their every need. — SG


Clic here to read the story from its source.