LuLu is launching a charity initiative entitled "Buy Green, Support Pink" that promotes buying reusable bags in support of Zahra Breast Cancer Association (Zahra). Kicked off on October 9 at LuLu Hypermarket Atyaf Mall, Yarmouk, the dynamic campaign highlights two advocacies for both caring for the environment and giving back to the society. For every purchase of LuLu reusable bag, SR1 will be donated to Zahra. Mrs. Awatyf Al-Hawshan – Board Member, Zahra Breast Cancer Association, launched the campaign with the presence of LuLu Hypermarket Director for KSA Shehim Mohammed, together with other officials of LuLu Saudi Hypermarkets. Shehim Mohammed said: "According to latest reports, KSA ranks first in figures among the countries in the world where women are affected by breast cancer, which is approximately 30% of the total female population in the country. We, at LuLu, continue to pursue our company's strong CSR policies, which is why we have come up with a double-purpose charity campaign that can possibly address present issues. This initiative will definitely give a significant act of kindness for the earth through refusing, reducing, and refusing plastics, while helping out patients of the inevitable disease." LuLu has dedicated a special green checkout counter in its stores, where customers can easily have faster transactions that will save time in shopping when they use the reusable bags. This special counter is permanently available in shops. Besides being well-known for its wide product range and outstanding customer service, LuLu has always been a key promoter of sustainability, environment protection, and especially extending help to less fortunate people. Over the years, the region's top retailer has initiated many projects towards these advocacies and will continue to do so in the future. — SG
