Atyaf Mall, in partnership with Majid Al Futtaim's Vox Cinemas, launched a world-class cinema facility of 11 screens and 650-seating capacity. The 8th branch of Vox Cinemas in Saudi Arabia was inaugurated by Mohamed Al Hashemi, Country Manager of Majid Al Futtaim Ventures, in the presence of Shehim Mohammed, Director of LuLu Saudi Hypermarkets, and Dr. Mohammed Al Rowaished, CEO, Hewar Al Rabie Company. The new cinema facility features a total of 11 screens with seven standard cinemas, two VIP provisions, and two kids movie houses. Apart from refreshment counter favorites like popcorn, snacks and beverages, Vox Cinemas in Atyaf Mall brings together Nutella Bar, Kitchen 35, a bakeshop with artisan breads and pastries and fresh juices in one entertainment venue. Shehim Mohammed, Director of LuLu Saudi Hypermarkets, said: "We are proud to launch another entertainment venue for our dynamic customer base who considers Atyaf Mall as its home for lifestyle needs. We extend our biggest gratitude to our partners from Majid Al Futtaim in making this project possible with innovative and customer-focused experiences and offerings on hand." Managed by LuLu Properties, the shopping mall and property development team of LuLu Group, Atyaf Mall houses conducive places for shopping, dining and leisure, along with an impressive line-up of global brands, and a 220,000-square feet LuLu hypermarket. From Matalan to H&M, Saco, and Red Tag, the fashion collection is expected to highlight the latest clothing lines and footwear pieces every season, alongside a food court and seven new restaurants that are soon to showcase for global flavors. Atyaf Mall has been leading in the category of rendering an urban lifestyle experience every single day to its customers. "With these new concepts introduced in the mall, Atyaf Mall would continue to satisfy the evolving and adventurous lifestyle demands of the new age of Riyadh's growing market," Shehim Mohammed added." — SG
