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Chopard typifies ultimate blending of East and West
Published in The Saudi Gazette on 07 - 02 - 2013

Khalid Bin Shaheen, Senior Executive Vice President and Group Chief of National Bank of Pakistan (2nd right), recently visited regional office of Enjaz Bank in Jeddah. He was received by Enjaz's regional marketing manager Turki Osama Turki (2nd left). They discussed planned development projects between Saudi Arabia and Pakistan.

RIYADH – Oud, the precious resin produced by the Southeast Asian Aquilaria tree, is one of the most precious aromatic ingredients in the world, particularly in the Middle East where its best qualities can fetch higher prices than gold. In recent years, Western connoisseurs seeking a bold signature fragrance have embraced it, and Parisian perfumers have learned to bring out new aspects of its beauty, transforming the scent of the One Thousand and One Nights into a cutting-edge luxury material.
Chopard's new masculine fragrance offers the ultimate expression of this meeting of East and West. Oud Malaki means “Royal Oud” in Arabic, a fitting name for the most luxurious interpretation of this noble accord. To give it the greatest possible balance and radiance, a peerless artist was called for – the French master perfumer Dominique Ropion, who has signed countless best-sellers since the 1980s and is renowned for the meticulous care he takes in crafting his formulas.
“The idea was to create a mastered and precise construction around beautiful qualities of materials,” Dominique Ropion said. “It could be compared to the extreme quality and the attention to details brought into Chopard's products.”
To showcase Oud Malaki's regal scent, the precious, heavy glass bottle is adorned with a high-quality gold cap reprising the codes of the Chopard watch universe, and a gold-like metallic label bearing the bold and graphic Chopard signature. – SG


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