Visa announced Monday a new e-Commerce partnership with OSN, the leading pay-TV network in the Middle East and North Africa (MENA), which is expected to help in enhancing online transactions, drive volumes and increase online purchase frequency across the region. As part of the partnership that will run till Jan. 31, 2013, Visa debit and credit cardholders who apply for a new direct subscription for OSN packages will receive a wide array of exciting benefits. The offer will be valid across the UAE, Qatar, Bahrain, Kuwait, KSA, Oman, Egypt, Algeria, Morocco, Tunisia, Jordan and Lebanon. Visa cardholders subscribing for the OSN Platinum Extra HD package during the promotion will receive the benefits of free installation/ administration fees and Showbox, besides a complimentary second connection of a kids' package in addition to each subscriber receiving 10 OSN box office movies free of cost. Subscribers who opt to purchase the Premium Plus HD package will receive free installation, a 50 percent discount on their OSN Plus Box or Showbox in addition to receiving a free HD decoder on Premium Plus, Movies Plus and Family Plus packages. Hamad Malik, Chief Marketing Officer, OSN said: “Partnering with the leading global payments technology company, VISA, reaffirms our commitment to provide more flexibility and convenience when subscribing to OSN. With all major banks participating, this offer is the perfect opportunity for customers to enjoy irresistible offers on our state-of-the-art HD hardware which will further complement the viewing experience.” Karim Beg, Head of Marketing for Visa in the Middle East and North Africa, said “through this partnership, Visa cardholders will have the opportunity to enjoy exclusive benefits and deals on new OSN subscriptions.
This endeavor is expected to drive e-Commerce volumes for Visa across the region, and boost cross-border purchases.” “Visa offers one of the most comprehensive sets of payment products in a secure environment and we continually innovate by enhancing our products and services.” — SG
