Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, has signed a sponsorship agreement with Orbit Showtime Network (OSN) the region's leading Pay TV provider to support the network's high-definition decoder roll out and channel line-up. The agreement which will span OSN's complete Middle East footprint from May 1, 2010 to September 30, 2011, underscores the perfect fit offered by Samsung's high-definition televisions in maximizing the OSN HD viewing experience. The Samsung-OSN HD partnership will offer viewers unparalleled entertainment experience with 75 premium channels including eight HD channels - such as OSN Movies, Show Sports 1 HD, Nat Geo Wild HD, and Food Network HD among others. Kyungtae Bae, president of Samsung Electronics Middle East & North Africa headquarters, said: “Our partnership with OSN marks the collaboration of two leaders in home entertainment. While OSN's new HD decoder rollout offers the consumer unprecedented content quality and choice, as the recommended HD TV brand, Samsungs products will further enhance the consumers viewing experience.” “We will be leveraging our leading technologies and differentiated marketing platforms to create a long-term association with OSN to further enhance our market share in the Middle East region,” he added. OSN is the first and only broadcaster, in the region, to bring an exclusive bouquet of eight high-definition channels through various packages and will embark on a well planned roll out of HD decoders to the region. Marc-Antoine d'Halluin, president and CEO of OSN, said: “Our new HD channel lineup – the first in the region, and our packages in general offer huge variety of choice for our existing and potential new customers. Watching HD content on an HD ready TV will offer the ultimate TV experience for our subscriber which is an important driver for our business. It really highlights us as front-runners in the industry and we are proud to partner with Samsung.”
