Kia Motors Corporation has entered the exclusive list of the “Top 100 Best Global Brands,” according to the 2012 study released by Interbrand, the world's largest brand consultancy agency. Kia has achieved a noticeable increase in its trademark that reached $4.1 billion which ranked Kia the 87 spots among the list of “Top 100 Best Global Brands,” Kia brands value has increase around percent 50 than its value last year 2011. The annual study released by Interbrand was carefully organized where the implementation and disclosure of its results came after analyzing all the companies' thorough evaluation of its performance by a group of analysts and experts in this field. The study evaluated the performance of the financial stability and the net profit return for the investor. The brand was evaluated in terms of the brand buying decision and the strength of the trademark and its ability to generate profit of the expected future. This strength of brand image reflects Kia Motors recent increase in sales globally in ascending fashion, where in three years straight Kia has doubled its sales and registered an astounding numbers in sales year after year. This achievement enhanced Kia's position as one of the fastest growing car brand in the world. Abdulslam Al-Jabr, Vice President of Sales and Marketing in Al-Jabr Motors, said “entering the ‘Top 100 Best Global Brands' validates Kia's commitment to continuously provide exciting and inspiring brand experiences. And it's amazing to see what we can accomplish by staying true to who we are - a young and dynamic challenger that goes beyond expectations.” Adding to the many achievements Kia has earned in terms of sales and product quality, Kia has managed to achieve many successful marketing campaigns that has enhanced its brand image globally. Kia sponsoring many important and will recognized sporting events such as sponsoring the World Cup and being the official partnership with the International Federation of Football FIFA, as well as being the main sponsor of the Australian Open. Kia excelled in communicating with customers through building a love bond between young consumers and Kia's brand, and through strong presence in the social media, and through innovative business ads. — SG
