Air Arabia, the first and largest low-cost carrier (LCC) in the Middle East and North Africa, has launched its new state-of-the-art mobile website. Passengers can use their smart phone to access www.airarabia.com, which provides quick and easy access to the most important travel information. Features of the new mobile website, which can be accessed from any smartphone anywhere in the world, allow passengers to check flights, purchase air tickets, check travel details, view reservations, change flights, select seats, pre-book check-in baggage, and many more. The airline will continue to make its mobile website more user-friendly by offering additional services which makes the travel experience with Air Arabia even more convenient. Currently offered in English and Arabic languages, the new website will see more language additions in the months to come. As part of its commitment to improve technology and customer innovation, the airline has also rolled out an enhanced online check-in facility to include a wide variety of destinations it operates from. “At Air Arabia, we place great importance in investing in leading technology and identifying new areas where we can make our customer's flying experience more convenient,” said Adel Ali, Group CEO, Air Arabia. “The newly designed mobile website and the improved web check-in facility just reiterate this by incorporating additional features that our passengers will find convenient and easy.” The new mobile site also serves as a new booking channel allowing customers to book their tickets round the clock and while on the move. The new channel complements Air Arabia's strong distribution channels and payment channels such as website, online, travel agents, call center, sales shops, cash collection points and many others. Air Arabia's online check-in facility enables passengers to check-in 12 hours before their flight, while passengers traveling from Sharjah International Airport will be able to check-in as early as 24 hours before their scheduled flight. — SG