GILLETTE, the world's leading male grooming brand, has launched its latest racing competition, calling on all car enthusiasts across the GCC to join the ProGlide Concept Challenge. Hosted on the Gillette Arabia Facebook page, the new contest invites Gillette fans to design their own car with inspiration from Gillette's latest edition, Fusion ProGlide, and compete against their friends for a chance to win a full day car racing experience at the Dubai Autodrome. Gillette Arabia Facebook fans will exclusively have access to participate in the ProGlide Concept Challenge, and will get a chance to receive a Gillette Fusion ProGlide razor sample after they sign up for the competition, following just a few steps. With Gillette's ProGlide Concept Challenge, fans will be able to design their own car at a particular cost of points which should be earned through easy actions on Facebook. Participants can choose the colour of their car and adjust the performance of the engine before they get the chance to have a first test drive trial to achieve a perfect center of gravity. The next steps fans will need to follow include specifying the type of tires used in their car, which should match the circuit's specs, as well as design its exterior look before they go to their second test drive trial. After that the car is then ready to compete. The most technologically advanced Gillette Fusion ProGlide with its seven new technologies amazes with its high innovations and performance which are similar to those in a racing car. The ProGlide Concept Challenge is inspired by the Fusion ProGlide razor and is open to all car enthusiasts who aspire for the best a man can get. The competition will run on Gillette Arabia Facebook page www.facebook.com/GilletteArabia from September to the beginning of December 2012, and is open to all fans in the GCC to join and enjoy the gliding experience with Gillette. – SG
