CADILLAC unveiled the all-new 2013 XTS luxury sedan in the Middle East at special events held for media, customers and VIP guests in Dubai's Downtown district. The Cadillac XTS, which represents the most technologically advanced production car in the brand's history, will enhance Cadillac's line-up of luxury vehicles and attract more aspirational customers to premium automotive brand. “Cadillac continues to capture the attention and imagination of luxury vehicle buyers across the Middle East, which is being reflected in strong sales growth in 2012. And we are confident that the all-new XTS will attract a new generation of luxury customers to the brand,” said John Stadwick, President and Managing Director of General Motors Middle East. The XTS is also the most spacious Cadillac sedan, tailored to provide roominess in a more efficiently sized package. It offers more interior space than midsize luxury cars and is comparable to full-size sedans, particularly in the rear seat area, where it has 1,016 mm of rear legroom. In the Middle East, the XTS will come with a standard direct-injected 3.6 liter V-6 engine and is the only luxury sedan with Magnetic Ride Control – the world's fastest-reacting suspension. In addition, the XTS comes with a standard advanced all-wheel-drive system that uses Haldex technology to transfer power front-to-back, and side-to-side along the rear axle. The XTS comes equipped with a number of advanced and exclusive safety features. It will be the industry's first car with the Safety Alert Seat that uses directional tactile sensation in the driver's seat to warn drivers of crash threats while driving and parking. Other innovative safety features include rear cross traffic alert, auto braking and full-speed-range adaptive cruise control. “The all-new XTS redefines our approach to the luxury sedan by combining advanced technology, stunning design and confident performance,” said Don Butler, vice president Cadillac marketing. “The XTS brings new and exclusive technology, while still delivering the space and elegance that is Cadillac's DNA.” The XTS also marks the debut of CUE, Cadillac's innovative and exclusive infotainment system. Information, communication and entertainment options are available through one elegant, easy-to-use interface that uses the latest smartphone and tablet touch-screen technology. “We're taking advantage of the fact that CUE is parallel technology to tablets,” added Butler. “CUE is intuitive, in part because its control and command structure aims to be consistent with popular devices millions of people already use.” The XTS is offered in the Middle East with a fully equipped Platinum collection, which represents the highest level of technology and luxury, including a unique front appearance, wheels and interior colors, materials and trim. – SG
