Saudi Arabia ranked first globally in empowering women in AI    Saudi, Iraqi defense ministers discuss regional situation in phone call    Jeddah airport serves over 5.3 million passengers during 5-week peak Umrah season    Woman becomes first in UK to give birth after womb transplant    IMF Chief lauds Saudi Arabia for its prudent leadership of IMFC    Saudi stocks extend rally as TASI hits 11,500 points    Supreme Court pauses midnight deadline to return man mistakenly deported to El Salvador    Beijing vows to 'fight to the end' as Trump threatens 50% more tariffs    US in direct nuclear talks with Iran, Trump says    Six cases of child malnutrition found in Samos migrant camp, medical charity says    Women make up 20% of e-sports players in Saudi Arabia    KSrelief signs agreement to care for orphans in earthquake-affected areas of Syria    First baby born in UK to woman with transplanted womb    Pakistani star's Bollywood return excites fans and riles far right    Saudi Arabia highlights long standing relationship with UNESCO during Executive Board meeting    Ithra to showcase its art collection at Riyadh Art Week    6.8 million people travel via four Saudi airports during 2025 Umrah season    The Seven Dogs wraps filming in Riyadh with a budget exceeding $40 million    Saudi U-17s qualify for 2025 FIFA World Cup after win over Thailand    Al Qadsiah and Al Ettifaq share spoils in tense Eastern Derby stalemate    Benzema rescues Al Ittihad with stoppage-time equalizer in thrilling Jeddah Derby    Veteran Bollywood actor Manoj Kumar dies at 87    Bollywood actress vindicated over boyfriend's death after media hounding    Grand Mufti rules against posting prayers and preaching in mosques on social media    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Sustaining corporate reputation imperative
Published in The Saudi Gazette on 29 - 08 - 2012

JEDDAH – Many companies attribute a staggering 63 percent of their market value to reputation, according to Steve Hamilton-Clark, CEO of TNS MENA.
He said that in today's fast news-driven environment, building and maintaining a strong corporate reputation is essential not only to protect business but also for sustained growth.
"Managing this intangible but important asset called corporate reputation generates market confidence, and can help fuel a company's success," he added.
Hamilton-Clark suggested that corporate reputation is one of the most valuable forms of accumulated capital, and can be traded in for trust, legitimate positions of power, social recognition, goods and services and strong shareholders relationships.
"Reputation capital is the sum of the value of all corporate intangible assets, which include business processes, patents, trademarks, reputations for ethics and integrity, quality, safety, sustainability, security, and resilience," he added.
Hamilton-Clark cited research from TNS's Corporate Reputation Program 2012, which investigates public perception across key sectors and brands in the UAE and Saudi Arabia.
Research suggests that more than 49 percent of top tier companies have lost their crowns with finance firms such as Bank of America, Morgan Stanley, and Goldman Sachs named. However, the IT sector and automotive also wobbled, with IBM, HP, General Motors and Chrysler cited.
The research also revealed that 66 percent of business executives believe that reputation recovery is hard-won.
Hamilton-Clark warned that it takes years to repair a damaged reputation. "It is crucial for companies to actively manage the collective expectations of their audiences and stakeholders. Companies that fail to do so will suffer financially.
"Indeed, companies must understand and influence the relationships they have with stakeholders - from customers, investors, business partners, influencers, the general public and employees. The ability to attract, maintain and motivate talented employees, as well as customers rests in a good reputation," he noted. – SG


Clic here to read the story from its source.