Modern Electronics Company Limited (MECL), the exclusive distributor of Sony consumer electronics & entertainment products in the Kingdom, has opened recently two Sony World showrooms in Riyadh. With a commanding market share of more than 40 percent, MECL offers a range of innovative products and services in the information technology, entertainment and consumer electronics categories. These include Sony Bravia hi-definition color televisions, Digital Handycam video recorders, Cybershot digital still cameras, Walkman personal audio products, Bravia home theater systems, Sony Ericsson mobile phones, Playstation entertainment products, Xplode car audio products, data projectors, memory sticks, Sony Vaio laptop computers as well as other home audio and video products. MECL has an extensive network of about 600 dealers, 35 fully-owned showrooms, and 15 service centers spread throughout the Kingdom. New Sony World showrooms with “Digital Themes” are currently being established to promote Sony's strategy of converging with the latest in digital hi-definition products. MECL has a team strength of 500 employees and an annual turnover exceeding 1 billion. MECL's management has restructured the organization's system of operation - endorsing flexibility, emphasizing product knowledge, and further raising the standards for quality of service - in order to further enhance customer's satisfaction. __
