JEDDAH – Giordano, one of the world's leading international apparel retailers, launched on the first day of August its denim collection, the last of its Summer Season 2012 collections in all 226 of its stores in the Middle East, India and Africa. The new line - Denim is Back - features denim shirts and jackets, with a range of cool and casual clothing options for men and women. "The Denim is Back collection is part of our consistent focus to offer casual quality clothing that people want to wear," said Ishwar Chugani, Executive Director of Giordano Middle East, India and Africa. "Denim never gets old and can be worn by anybody in any season for almost any occasion." The Giordano Denim Collection comes in a variety of finishes, washes and silhouettes and includes denim slim shirts and jackets in the men's collection; while the women's line features denim shirts, long tunics and jackets. All items are available in two hues, dark and light washed blue. To complete the look, pair Denim is Back shirts and jackets with Giordano Essential pants, available in tapered, straight and low-rise fits for men and women. In addition to the latest denim range, the women's Summer 2012 collection also includes 100 percent cotton tops in on-trend oversized and asymmetrical cuts, alive with vibrant colors or graphic prints. Pair with any Giordano jeans or leggings for a fashionable look with the minimum of fuss. It's all made easy at Giordano. – SG
