Kolkata – With a major emphasis on brand endorsement, Kolkata-based Berger Paints will rope in a top Bollywood actress as brand ambassador for its Silk range of emulsions and have a budget of Rs.35 crore for TV commericals, a top company official said Thursday. “We have planned to spend a big amount on advertisements. We are bringing on board a top Bollywood actress as our brand ambassador for the Silk range of emulsions,” managing director and chief executive officer Abhijit Roy told said. He said Bollywood actress Kareena Kapoor or Katrina Kaif are the preferred choice. – Agencies
