Colorado 2013 cars deliver one ton each of sugar, flour and rice to the needy families in the Asir Province.CHEVROLET donated 3-ton of food to the Al-Bir Charitable Society in Saudi Arabia as part of its Ramadan commitment. Carried by 2013 Colorado, one ton each of sugar, flour and rice were donated to the society to reach out to the needy families in the Asir Province for the holy month. The Al Bir Charitable Society is one of the biggest charitable societies in Asir Province, which supports 61 organizations and offers assistance to over 5,000 needy families. In 2011, it distributed over SR2 million worth of food baskets to needy families in the Abha region during Ramadan. "Ramadan is a month of sharing and helping people in need. GM is just as committed to caring for the community as it is producing world-class vehicles. We hope the food we donated will help alleviating food shortages for families during Ramadan", said John Stadwick, President and Managing Director, General Motors Middle East Operations. The all-new 2013 Chevrolet Colorado which newly arrived in the Middle East market in July features the best in segment dimension with 1-ton payload. Based on GM's new global body-on-frame, the Colorado is designed, engineered and executed to be Chevrolet's toughest, highest-performing and most refined midsize pickup truck ever in its 101-year history. – SG