The all-new 2013 Chevrolet Colorado made its regional debut in the Middle East with a media drive event in Abha, Saudi Arabia. The Colorado will go on sale this July in the Middle East region. Chevrolet's new pickup truck, which took a five-year and $2 billion to be developed, offers more technology and delivers more features and value than ever. Interiors, exteriors and major mechanical features are all new, representing the most extensive clean-sheet midsize truck program in Chevrolet's 101-year history. "The all-new Colorado is another example proving that we are continuously offering great value for our customers," said John Stadwick, General Motors Middle East president and managing director. "With its outstanding performance and impressive styling, the all-new Colorado will exceed our customers' expectation providing them with a 'stand out from the crowd' feeling. The all- new Colorado will be a major contributor to grow Chevrolet further in the Middle East," he added. Based on GM's new global body-on-frame, rear-drive midsize truck architecture, the Colorado is designed, engineered and executed to deliver best-in-class appearance, performance, versatility and refinement. Brad Merkel, GM's Global Vehicle Line Executive for Midsize Trucks, the Colorado offers the strength, design and performance needed to compete with the world's best truck nameplates. "Our objective from the beginning of the program was 'haul anything, go anywhere' - and that's exactly what the new Colorado delivers," he said. – SG
