SARA Corporation has announced the appointment of exclusive distributorship for the Kingdom of Saudi Arabia for Energizer Middle East and Africa Ltd., effective from January 1, 2012. The brands are Energizer, Eveready, and Schick, which already have significant consumer awareness and loyalty in the Saudi market, Middle East markets and globally. Energizer brands will be presented to the Saudi market by a new and dedicated business unit. Energizer Middle East and Africa Ltd. are part of Energizer Holdings Inc., with Global presence in more than 160 countries and a portfolio of 30 established brands. Their driving force and motivation in their business development is summarized in the phrase "Keep Challenging, Keep Growing". Yaqoub Al Sharif Al Hashemi, Executive Director of Sara Corporation, said "Sara Corporation recognizes this appointment as a highly significant and exciting new partnership, anticipating significant enhancement of in-market presence, substantial business growth, and category development." "We are fully committed to create and meet the challenges and grow the Energizer business in the Saudi Arabian market in 2012 and beyond," Al Hashemi added. – SG
