COMPTEL Corporation has recently announced its decision to open a branch office in Riyadh as part of the company's expansion into the Middle East and Africa. Already well-established throughout the Middle East and Africa, Comptel is focused on supporting communications service providers (CSPs) throughout Saudi Arabia with its Customer Engagement solutions and its implementation and professional services. The company is leveraging its expertise in event data processing, advanced predictive analytics and real-time action. With Comptel's products and services driving personalized subscriber interactions, CSPs can build value, customer loyalty and competitive differentiation, generate revenue and upsell opportunities, and improve their business performance. "We believe the Saudi telecommunications market will continue to grow because subscriber demand for data services is skyrocketing, the penetration rate is almost 200 percent" said Juhani Hintikka, president and CEO, Comptel. "As such, more competition is being drawn to the region. This is requiring CSPs to better understand their customers' needs and more efficiently fulfill their desires for targeted and innovative services. Comptel is ready to help CSPs overcome this challenge and energize their businesses by fostering real-time customer engagement." "Saudi Arabia is fast becoming a central hub for information and communications technologies, and customers are proving to be early adopters of new advanced services," said Veqar Ul Islam, senior vice president, Middle East & Africa, Comptel. "By making our Customer Engagement solutions available to the region and by partnering with local system integrators specializing in telecommunications, we can enable CSPs to capitalize on this excitement, satisfy customers' appetites for innovative products and grow their businesses to achieve long