Qatar Tourism Authority (QTA) has embarked on a promotional roadshow spanning six cities across the Gulf to endorse Qatar as the ideal destination for Eid holidays. "The GCC Roadshow 2012" kicked off from Al- Khobar Saturday and will move on to Riyadh, Kuwait, Muscat, Abu Dhabi and finally concluding in Dubai on May 31. QTA's tourism strategy during the road show will aim to promote Qatar's authentic heritage and rich past while highlighting its focus on building the future through creativity and innovation by promoting the five major pillars: Meetings, Sports, Culture, Leisure and Education, said a senior official. "We are conducting these roadshows to educate the GCC on the potential of Qatar being an ideal destination for people to celebrate Eid Al Fitr and Eid Al Adha," remarked Abdulla Malalla Al Bader, the director of tourism at QTA. Qatar, he said, has made significant investments domestically and internationally to encourage cultural, sport, and leisure tourism to complement business tourism industry in the country. The government has made significant investments to develop Qatar's tourism infrastructure over a 5-year period, including the construction of new hotels, resorts and other tourism facilities. Qatar is a hosting venue for many international sporting championships in tennis, golf, athletics and football. Plans are being put in place to build world-class stadiums for the 2022 Football World Cup. The iconic Museum of Islamic Art, designed by IM Pei, has put Qatar's capital city of Doha firmly on the cultural scene in the Middle East.