With new technological innovations, the beauty industry is trying to make it easier for women to balance between their busy lives and their beauty. One of these is Braun Silk-épil 7 Dual Epilator, designed for in-water use to give the most comfortable and practical hair removal experience. The Braun Silk-épil 7 range provides wet and dry epilation SE 7681 & SE 7891, both of which are designed to remove 96 percent of hair in one stroke and can be used in water. The range gives waxing users freedom from annoying in-between days with efficient hair-removal for hair as short as 0.5mm or as small as a grain of sand. It does not only makes the whole process of hair-removal faster, but also saves time cleaning up. Rasha Andijani, an account executive with Impact Porter Novelli, the public relations company for the product, said that Braun Silk-épil 7 was in the market since last year. "Although we had the product in the market since last year, the success of Silk-épil 7 is worth noting. According to research, "we found out that this product is the best out of all past Silk-épil machines," she said. According to Braun, nearly 20 million women worldwide are using Silk-epil, making it the number one epilation brand in the world.