KAMAL Osman Jamjoom Group, the exclusive owner of Mihyar brand, opens its first showroom located at Alrawdah District in Jeddah, consisting of two floors with a total area of 12,000 square foot (1115 m2). Sheikh Kamal Osman Jamjoom inaugurated the first showroom. Mihyar was chosen to represent the new brand, as well as to reflect the general concept of this brand which specialized in retail sales of men's accessories and thobes. Mihyar embodies the true appearance of man, where pride personal mixes with gentility, magnanimity with power, passion with stylish and elegance with individuality. Sheikh Kamal Osman Jamjoom, Chairman and CEO of Kamal Osman Jamjoom Group, said: "We have vast experience in providing high-end and distinguished men's needs and accessories, our brand name Mihyar underscores our commitment to providing genuine and distinctive items in the world of men. This showroom is the first showroom in a chain of 10 showrooms that we plan to open in the coming three years." He added: "We were very keen to offer all men's elegant requirements including thobes, pens, watches, perfumes, clothes, sunglasses, homewear, shoes, underwear, leather goods, religious wear and many other products. All our products are imported from world's famous brands that we selected ourselves.