Massari (R&M), the Swiss structured cabling specialist, is set to aggressively expand its market share in the Middle East and Africa during the current year through new programs and initiatives. R&M has already seen rapid expansion worldwide with a year on year growth of 14.8 per cent in local currencies in 2011. Over the past three years, R&M MEA has more than tripled its staff strength and has successfully undertaken a large number of high complexity cabling projects for both public and private sectors. The company now intends to further increase its employee strength as well as assembly capabilities. “We invest heavily in the region, for the region,” said Jean Pierre Labry, Executive Vice President of R&M Middle East and Africa. “Our sole focus is on providing the most innovative, reliable and flexible cabling solutions and we have become industry leaders in this niche market. In terms of cabling alone, we have the largest dedicated team in the region and have a local presence in countries such as UAE, Saudi Arabia, Qatar, Jordan and Egypt. Speed of delivery is our key strategy in the region.
