Samsung Electronics Co., Ltd., global specialist in the consumer electronics industry, has announced the winners of an innovative social media competition that invited fans to submit their ideas on features that will be included in the new Samsung Eco Bubble Washing Machine. Nanis Fahmy and Saleh Naser Ben Humaid are the winners of two Eco Bubble Washing Machines. The four-week competition encouraged consumers in the Middle East and North Africa to share their innovative and trendy ideas. "Samsung is all about innovation and this unique competition gave us the chance to interact with our consumers to get an idea on features they would like us to include in our state-of-the-art Eco Bubble Washing Machine. For instance, adding a built in MP3 player to the Eco Bubble in order to listen to music while doing laundry was one, but the possibilities remain endless, said Yara Bashraheel, corporate marketing assistant manager of Samsung Electronics in Saudi Arabia. She also added: "It is very important for us to always be in direct contact with our consumers in order to know exactly what they are looking for. This will not only help us come up with new ideas but provide our consumers with products that satisfy their needs and add value to their lives." Samsung's latest Eco Bubble technology has revolutionary features offering up to 70 percent energy savings. One of its most impressive features is the Bubble Generator that allows the detergent to dissolve faster into the water, at colder temperatures.
