JEDDAH: Samsung Electronics, a market leader and award-winning innovator in consumer electronics, semiconductors and telecommunications, announced Tuesday that it was honored with 37 prestigious International Consumer Electronics Show (CES) 2010 Innovation Awards. CES, the world's largest consumer technology tradeshow held by the Consumer Electronics Association (CEA) every year, has honored Samsung with a 3-year total of more than 100 awards (23 in 2009; 46 in 2008). Among the CES awards, Samsung was recognized with two Best of Innovation awards and six Eco-Design honors. Products entered in the CES Innovations program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 36 categories. “We are honored to be recognized by the Consumer Electronics Association and their industry experts for our technology and design innovation. Samsung's employees, all over the world, work diligently to create products that make a difference in people's lives and receiving these Innovation Awards is a tribute to their efforts,” said CS Choi, president and CEO, Samsung Electronics America, Inc.