SWISSÔTEL Hotels & Resorts is set to hosting a familiarization roadshow showcasing properties in Turkey and the importance of regional tourism. Over three days, the roadshow will take place in key destinations in the region, including Jeddah, Doha and Kuwait in its continuous effort to expand its awareness about the brand and its flagship hotels in Turkey. The success of Swissôtel in the region is due to the brands roots, which successfully combines genuine Swiss hospitality with intelligent design and local flair. Conveniently located where travelers want to be, Swissôtel Hotels & Resorts in Turkey provides guests with the opportunity to stay in the heart of more than four top locations that include: Istanbul, Bodrum, Ankara and Izmir, where they can confidently explore the very best each destination has to offer. Lilian Roten, VP, Brand Management, Swissôtel and Pullman, AccorHotels Luxury Brands, said: "This initiative in the GCC provides a platform for Swissôtel Hotels & Resorts to demonstrate its appreciation for GCC tourists and to introduce and announce individual hotel initiatives for the coming summer vacation." She further added: "This roadshow also allows us to highlight the company's growing pipeline in the region within the luxury market, with upcoming launches in Sofia and Sarajevo and the recently opened Swissôtel Al Maqam." The number of tourists coming to Turkey from Saudi Arabia continues to rise with a peak of 450,000 in 2015, up from 342,000 in 2014. Feedback from visiting Saudis say they feel more comfortable in Turkey as being uniquely located in close proximity to Europe and the Middle East and just a short flight from Saudi Arabia. Saudi visitors also enjoy hearing the call to prayer and having the means to partake in religious service whenever it is necessary especially during the upcoming blessed month of Ramadan. The seasonal weather, historic sights and sea side resorts along its Aegean and Mediterranean Sea coasts also add to Turkey being an attractive destination for Saudis to visit. In addition to the recent decline of the Turkish Lira, Turkey has become even more of a popular destination for culture, spa, and health care tourism. Other enriching comfort factors for Saudi visitors, is the opportunity to consume halal products while on travel in Turkey plus language not being a challenge as many Turks speak both Arabic and English.
