Etihad Etisalat (Mobily) represented by its Channel Sales Dept, and in collaboration with its partners — Mishbah Co, AlHadad Co, Qanawat Co, Safari Co, and Digico – honored distinguished wholesale point of sales in a ceremony held recently at Novotel Al Anoud Hotel in Riyadh with the presence of Mobily top management and Heads of Mobily partners. This comes out of Mobily's objectives to motivate current distributors on increasing sales and attract new customers. Prior to the ceremony, a meeting was held between Eng. Ahmed Aboudoma, Mobily Chief Executive Officers, and the heads of Mobily Partners to strengthen the strategic relationship with them, the sales sector, and distributors in particular. Khalid Riad of Mobily honored the top distributors during last month with 9 Toyota cars (6 Land Cruisers and 3 Camrys). This initiative comes to motivate current distributors to increase sales and to establish new partnerships. The awards that Mobily provide are subject to distributor category in order to increase competition and enhance distributors' desires to increase sales. Mobily provides technical support to its distributors around the clock to achieve business continuity, and to reach one of its important objectives in achieving wide range spread of point of sales since it is one of the largest and strongest commercial brands in Saudi Arabia. Mobily always aims to develop its business by establishing partnerships to give them added value and contribute in developing their business. In addition to its keenness on being close to customers geographically or through its top notch services. — SG