ALAWWAL Bank was named the ‹Best Retail Bank› in Saudi Arabia 2017 at the Asian Bankers, International Finance Excellence Awards held at the Ritz Carlton in Dubai last April. The award recognizes Alawwal bank›s customer centric approach and focus on innovation in products, services and its digital channels. «We are delighted and honored to win this prestigious award. It›s a wonderful recognition of the efforts that has gone in to developing and growing Alawwal bank›s retail business over the past few years. Our focus on delivering products our customers wants in the way they want them is paying off,» said Soren Nikolajsen, Managing Director at Alawwal Bank. Earlier this year, Alawwal Bank launched its first digital-only branch, ‹IBDA› in Riyadh. Teaming up with Costa Coffee, the branch combines a relaxing coffee shop environment with state-of-the-art technology. The concept is the first of its kind in the Middle East and sets a new benchmark for retail banking in the region. Nikolajsen added: «With our 90 years of experience, Alawwal bank understands the need for evolving to meet the needs of our customers. We will continue to invest in our products and digital platforms and remain a leading innovator of financial services in the Kingdom.» Earlier in the year, Alawwal bank was awarded ‹Best Mobile Banking› and ‹Best Customer Loyalty Program› in Saudi Arabia by the Banker Middle East and ‹Best Loyalty and Rewards Program› by MasterCard MENA.