The pavilion of organic agricultural products at the Janadriya Festival displays organic food produced on the Kingdom's farms. The Kingdom ranks fourth regionally and 54th globally in terms of the area of land used in organic agriculture. The first national campaign to educate society about organic agriculture and its healthy products was launched recently under the patronage of the Saudi Organic Farming Association (SOFA). Dr. Saad Abdullah Al-Khalil, general supervisor of the project for developing organic farming and SOFA acting secretary-general, said the volume of sales of organic products in the Kingdom is more than SR1 billion. Dr. Al-Khalil expects sales to increase 10 percent annually in the Kingdom due to the increasing public awareness about the advantages and benefits of organic farming. Consumers can tell whether a product is organic or not by the “Saudi Organic” sticker which will be placed on each plant or animal product, he said. SOFA has been authorized by the Ministry of Agriculture to give this sticker to farmers whose organic products have met all SOFA standards and regulations, Dr. Al-Khalil said. SOFA and relevant government agencies will inspect markets to ensure that organic products are free of fertilizers and chemical products and that organic meat products are free from hormones and medicines. Dr. Khaled Bin Nasser Al-Rudaiman, faculty member at the School of Agriculture and Veterinarian Medicine at Al-Qassim University, said that according to the Institute of Organic Farming Research in Switzerland, 12 Arab countries are practicing organic farming. Tunisia ranks first in organic farming among Arab states followed by Sudan, Egypt and the Kingdom, Dr. Al