HUAWEI Tech Investment Saudi Arabia launched its new and advanced P10 Plus and P10 smartphones in the Kingdom, offering the latest in portrait image capturing technologies that allow users to preserve their most beautiful personal memories with family and friends and provide a new, unique vision of the world. Users of P10 Plus and P10 will enjoy a unique photography experience using high-quality, cutting-edge camera lenses, in a durable sleek design thanks to the Hyper Diamond-Cut technique used to craft the smartphones. The unique technology adds luster to the phones and prevents fingerprint marks. The innovative new smartphones are equipped with the Leica dual lens 2.0 and the Leica Pro-Edition 2.0, specially designed in collaboration with German professional camera lens developer, Leica. The P10 Plus and P10 smartphones provide users with unprecedented features including the 3D facial detection technology and flutter to enhance captured images and organic light, which combined, produce truly unique portrait images. These unparalleled features offer a great photography experience and allow users to infuse their photos with their very own artistic touch! Commenting on the launch of the P10 Plus and P10, Gene Jiao, president for Huawei Middle East and Africa Consumer Business Group, said: «Huawei draws its inspiration from people's lives and their personal experiences. Today, individuals face challenges in living beautiful moments in detail due to the fast pace of modern-life. Capturing images enables us to preserve our most beautiful memories, and allows us to express ourselves artistically and tell our stories better. Huawei has succeeded in developing the P10 Plus and P10 smartphones to offer its customers an unprecedented photography experience that provides them with professional studio quality photography capabilities and advanced features that elevate the experience to entirely new levels." Huawei has worked closely with Leica with the aim of developing a camera specifically for smartphones. The cutting-edge camera enables users to add their artistic touch and capture unforgettable images mimicking the quality of professional photography using Leica's lenses and the camera's new and innovative features. With the launch of the innovative front camera, designed for the first time in collaboration with Leica, users will have the opportunity to take unforgettable selfies with family and friends. Users will be able to share eye-catching photographs with their friends through social media, as Huawei has added to the P10 Plus and P10 smartphones photography features and lighting effects similar to those used by professionals and photography studios. These include easy to use professional technologies; such as natural Bokeh light effect, in addition to Hybrid Zoom technology which add a vibrant natural touch to personal photos. The camera's advanced software also enhances the appearance of skin, making it look brighter in natural colors. The P10 Plus and P10 smartphones feature sleek, elegant and durable designs with a width of 7 millimeters and weighing 165 and 145 grams, respectively as well as featuring 5.5 and 5.1-inch display screens. Additionally, the smartphones support dual SIM card usage, enabling users to connect to the internet and with family and friends while they travel. The battery of the P10 Plus operates on a capacity of 3750 milliamperes per hour while that of the P10 operates on a capacity of 3200 milliamperes per hour. Both phones utilize the advanced SuperCharge battery charging capability, exclusive to Huawei. This technology enables the smartphones' batteries to charge up to 60% in just 30 minutes and allows full charging of the batteries in only 90 minutes. The P10 Plus and P10 smartphones also offer the Super Safe-5 gate system which enables the smartphones to «speak» directly to the charger to adjust the electric current required to charge the batteries at different levels. This technology allows for the adjustment of electric currents at any time in line with the batteries› temperature and power levels. The P10 Plus and P10 are equipped with the capability of identifying electric current leakage such as elevated temperatures and sudden drop in current, which triggers faster charging of the batteries in the most efficient way possible, and Huawei Consumer Business Group and The Pantone Color Institute have partnered to feature the latest trending colors in Huawei's P10 Plus and P10, resulting in new colors for the smartphones. Through this exciting partnership with Huawei, The Pantone Color Institute will continue to explore the language of color to bring Huawei customers the most striking and on-trend colors in the palm of their hand.
