Giffin Graphics, Heidelberg, Kodak and Xerox are the latest print industry heavyweights to sign up to exhibit at Gulf Print & Pack 2017. Already set to be 10 percent larger than 2015's show, Gulf Print & Pack will be held the Za'abeel Halls at Dubai's World Trade Centre on March 26-29. Other confirmed exhibitors already announced include AFRA, Ali Alhashemi Trading Co, Bobst, Canon, Heliozid and Prestige Graphics. First-time exhibitors debuting at the show include Barberan, Holoprint Security Solutions, Imaging Care, Konica Minolta, PACFORT Packaging and Sun Papers & Labels. Gulf Print & Pack remains the region's leading business-to-business event that fully represents all aspects of the printing industry. The upcoming edition will again focus on the latest technologies and solutions for the commercial and package printing sector and will highlight new advances and trends in presses, ink systems, 3D printing, smart labels and packaging, web-to-print software, product decoration, security and transactional materials. Michael Hodge, sales director of Gulf Print & Pack, said: "Trade shows are a great barometer for business confidence and we are extremely pleased to announce yet more industry leaders will be returning to exhibit this March. The economic outlook for the Middle East's print industry is very positive with data from Smithers Pira forecasting the market's value to reach $24bn this year. With a bigger show floor and wealth of new product launches due to be unveiled, we expect print buyers to again have access to the best print technology in the country and for exhibitors' order books to be full with quality leads." Aimed at printers, brand owners and designers, entry to the four-day trade fair is free and visitors can pre-register by visiting www.gulfprintpack.com. — SG