IT is possible that no single automobile has, upon introduction, upended its category as decisively as the first Lexus LS did when it launched the luxury brand 28 years ago. The 1990 LS 400 was the original luxury disruptor, winning critical acclaim and astonishing customers by setting new benchmarks for comfort, powertrain performance and smoothness, quietness, build quality, attention to detail, and dependability. The brand supported that groundbreaking vehicle by setting and maintaining new standards for customer service and satisfaction. [caption id="attachment_115760" align="alignright" width="300"] All-new 2018 LS dashboard [/caption] Now, Lexus is about to repeat history with the introduction of the all-new, fifth-generation LS flagship sedan for 2018, unveiled at the 2017 North American International Auto Show. Inside and out, the new LS reflects a strong, uniquely Japanese identity and approach to luxury. Yet, the LS was designed to be the brand's latest global citizen, available in about 90 countries. "Not only will the LS symbolize the Lexus brand, it will become the definitive new-generation luxury car embodying Japanese tradition and culture," said Toshio Asahi, chief engineer for the new LS. "As such, this global pinnacle must go far beyond what the world expects from a luxury car." Longer and lower than the sedan it replaces, the all-new LS debuts a strikingly bold design with a coupe-like silhouette punctuated by the new Lexus design language. A new driver-centric performance feel comes from building the LS on the company's all-new global architecture for luxury vehicles (GA–L). This premium rear-wheel drive platform, an extended version of the one used for the stunning new Lexus LC 500 coupe, will offer a more dynamic experience on the road while further elevating renowned Lexus comfort. The original Lexus LS won acclaim by anticipating what luxury customers would want, rather than simply amplifying what established luxury automobile brands offered at the time. In that spirit, the 2018 LS sedan's spacious cabin, unique appointments and visionary technology will once again surprise customers by resetting expectations for a global flagship sedan. For both high power and excellent fuel efficiency, Lexus designed an all-new 3.5-liter V6 engine specifically for the new LS with all-new twin turbos developed through the company's F1 technology. This new engine in the LS is indicative of the more dynamic approach being taken by Lexus, offering V8-level power without sacrificing fuel economy—all while minimizing noise and vibration. The new LS engine offers the output one would expect in a flagship sedan: 415 horsepower and 442 lb-ft of torque, sizeable gains over the current LS model's V8. The long stroke and optimized stroke-to-bore ratio contribute to high-speed combustion and the efficiency of the twin turbos, which assist the LS with a projected 0-60 time of 4.5 seconds (RWD). The all-new Lexus LS upholds yet another brand tradition, that of innovative paint finishes and techniques. Designers developed two new colors specifically to showcase the bodylines (availability will vary by market). Manganese Luster adds a highly reflective layer of paint on a base coat with muted brightness as a way of highlighting the shine and expressing a dramatic play of bright and dark, light and shadow. Sonic Agate is a passionate red, but with a deep, rich tone that also expresses dignity and prestige. Creating a new standard of flagship luxury is not simply a matter of adding more features. Inspired by the omotenashi principle, Lexus sought to instill the new LS cabin with luxury that welcomes and envelops the occupants while treating the driver like a partner. "I suggest that you simply open the door and experience that immediate, intuitive sense that you're looking at an interior that is unlike any luxury car before," said Chief Designer Suga. Lighting and attention to detail express a unique aesthetic in the LS. A new approach to creating trim elements again turned to Japanese culture, combining traditional Japanese aesthetic with advanced manufacturing techniques. This is reflected in signature touches, such as beautiful interior ambient lighting inspired by Japanese lanterns and armrests that appear to float next to the door panel. Inspired by Shimamoku wood patterns, the new forms that combine the artistic combination of natural woodwork and application of Japan's sophisticated sliced wood and laser cutting manufacturing technologies can be seen in the new LS. New patterns include Art Wood/Organic, Art Wood/Herringbone and Laser Cut Special. Compared to the straight-grain Shimamoku pattern, the new LS cross-grain is a larger pattern featuring bolder contrasts between light and dark, giving the wood a more vibrant appearance. Lexus tuned the LS exhaust to convey a more authoritative tone, yet also designed the cabin to ensure utterly quiet cruising. New sound suppression methods further hush the environment compared to previous LS models. Active Noise Control further quiets the cabin by detecting the sound of the engine coming into the vehicle and cancelling certain frequencies using antiphase sound from the audio speakers. The serenity of the LS cabin provides an ideal stage for the standard premium audio system or the audiophile-worthy available 3D surround Mark Levinson audio package with in-ceiling array speakers. The package features a more inviting graphic user interface. Its next-generation remote touch is designed to mimic smartphone operation, also supporting handwritten input. In addition to its 12.3-inch wide navigation display, the LS can incorporate an optional large color heads-up display (HUD) that projects a variety of information onto the driver's forward view. Structurally, the all-new Lexus LS offers a high degree of passive safety for occupant protection in collisions. Lexus has also equipped the LS with technologies that can possibly help prevent crashes from occurring or mitigate their effects. The LS will feature the brand's Lexus Safety System + and offer the advanced safety system, which features the world's first intuitive pedestrian detection with active steering. With this system, if a pedestrian is detected in the lane ahead and a collision is imminent, the LS will automatically brake and steer around the person while staying in the lane. The available color HUD is utilized in alerting the driver.
