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Jawwy from STC launches ‘Ahlan' to woo young Saudis
Published in The Saudi Gazette on 25 - 11 - 2016

Jawwy from STC, the world's first truly digital mobile service, has launched its "Ahlan" range of offers. New subscribers can enjoy 1GB data and 2GB YouTube free every month for the first 3 months and current subscribers can get up to 50GB YouTube free every time they buy a data add-on of 1 GB.
The new offer targets young, digital savvy customers who love to create and watch content on YouTube. New customers can subscribe by buying a Jawwy SIM and downloading the App. Jawwy from STC is essentially a personal mobile service in an app and has its own SIM, App and freshly designed digital channels for buying, managing and receiving support. With the App, users can build, manage and share their plan in real time, giving them complete control over the services they buy and use.
Subhra Das, CEO of Jawwy from STC, said: "Jawwy welcomes Saudi youth with its new Ahlan offer. The Kingdom has been cited as having the highest YouTube penetration rate in the world, and this new offer accommodates our young, digitally savvy customers' YouTube viewing needs by providing free YouTube bundles to new subscribers and up to 50 GB free to existing customers."
The launch of this service caters specifically to Saudi digitally-savvy youth, who constitute a major and growing part of the Kingdom's population. Recent reports have shown that Saudis are the world's most avid YouTube users with 180 million views per day.
The free data is automatically credited to the customer's account when they create their base plan and as long as the customer maintains their plan with a minimum of 20 SAR credit, they will continue to receive 1GB data and 2GB YouTube free for the following two months.
Jawwy from STC is the world's first truly digital mobile service and is designed for today's digital generation. — SG


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