commerce sites and a subsidiary of Al Falak Electronic Equipment & Supplies Co, has announced the third edition of its online promotional activity, the ‘White Friday' Sale, an online campaign which will run across the KSA from midnight of Nov. 23, 2016 and ends at midnight of Nov. 28, 2016. ‘White Friday' will feature smart and modern gadgets, with massive promotions and huge discounts up for grabs. The exciting five-day online sale will feature a diverse range of products to help give customers a wide range of options and choices. Attractive promotions and discounts as well as special and unique bundles on key items like phones, tablets, accessories, and other select lifestyle items will be up for grabs on www.iphady.com. 1 The announcement came amidst the continuous expansion of KSA's e-commerce market which is projected to be valued at $10,864 million by 2020. The consumer electronics category remains one of the leading items popular among online buyers. Through ‘White Friday Sale,' iPhady will effectively promote and solidify the company's growing local and regional market foothold and widening industry presence. Ahmed Ashadawi, President and CEO, Al Falak, the parent company of iPhady, said: "Through our ‘White Friday Sale,' we are offering our customers with a wide array of valuable products and items at highly competitive and attractive prices. It will give our customers an opportunity to buy quality and luxury products at discounted costs using our user-friendly, easily accessible online platform. Each day, diverse products will be featured during the five-day sale so that buyers will have extensive choices and options. We are eager to serve millions of visitors who are expected to flock to www.iphady.com to take advantage of the promotions that we offer." "This campaign reflects Al Falak's relentless efforts to widen our domestic and regional reach, as well as further improve our relations with our customers and ensure enhanced client experience and happiness. More importantly, it is a reaffirmation of our commitment to support the continuous development of the domestic e-commerce and IT sectors in the midst of the Kingdom's effective digital transformation as a means to diversify its revenue resources. We are confident that the online sale campaign will be a big success and will generate substantial turnout." Limited quantities of products will be put on display on the website per day or until supplies last. Normal terms and conditions posted on www.iphady.com apply. — SG
