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Jotun introduces its 2017 color collection
Published in The Saudi Gazette on 23 - 11 - 2016

DRAWING inspiration from different countries, cultures, natural environment and styles across the world are the latest wall trends from Jotun, one of the world's major paint manufacturers. The new palette emphasizes on accenting homes while providing a well-traveled and worldly feel in three different and inspirational styles: Nordic Living, Continental Living and Urban Living.
This carefully designed palette reflects various different elements of an individual's lifestyle – travel, food, music and much more. Mirroring these elements, the themes derived capture tendencies in time and highlight three distinct regions and styles for home décor.
The aesthetics of Northern Europe with cross-cultural references, travel memories that live forever and delightful urban surroundings define the themes and bring the global feel back to 2017 homes.
The shades for the coming year have been developed by a team of international and regional experts. While keeping up to date with forward-thinking and progressive design and décor, the palette is a vast resource of vibrant aspirations for home owners, both regionally and globally.
Jotun's new color collection aspires to create homes instilled with vibrant energies and soothing restfulness. An invigorating new display of these hues inspired by the ‘journey of travel' is significantly characterized by spicy nuances of deep reds, browns and mustard. The elegant pinks continue to take center stage, complemented with warm diverse greens and neutrals. The perennial favorites are retained in the Nordic realm with lighter greys and sky-tint blues and finished with gold tints.
"We are all inspired by different things. We travel, physically or online, and discover new places. The food we eat, the books we read and the music we listen to come from all corners of the world. With our new color card we wish to reflect this curiosity in people's homes, and we have come up with three themes that capture these tendencies in time", said Lisbeth Larsen, Jotun's Global Color and Creative Director.
"We are all individuals and have personal tastes. To us at Jotun, it's all about feeling safe and comfortable in your own home, and being brave enough to create a personal style inspired by the global landscape. The Kitchen can have a Nordic touch, the bedroom be decorated in an Oriental style, while the Living room can have a hint of 80's Italian Memphis design. Through colors you can create different spheres, which adds excitement to the surroundings.
If you don't like it, a simple fresh stroke of a brush using Jotun's Fenomastic interior paint will help resolve," added Larsen.
Stemming from Jotun's most beautiful paint ever; Fenomastic My Home in combination with the unique Lady Design special effect wall paint, the 2017 Wall Trends breathe life and character into spaces. From the Fenomastic My Home range, Fenomastic My Home Rich Matt is superior quality paint with beautiful matt finish that makes colors appear rich while offering the best color accuracy; the paint ensures homeowners achieve the exact look they desire.
Fenomastic My Home Smooth Silk is another creation within Fenomastic My Home which offers super quality emulsion with a smooth silky finish, improved color experience and accuracy in colors.


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