Inspired by Saudi Arabia's 2030 Vision, Jeddah College of Advertising (JCA), part of the University of Business and Technology (UBT), organized a competition for designing an advertising campaign promoting Saudi Arabia's National Day for students of both genders. Ten campaigns were submitted. After in-depth review and analysis by an internal committee headed by the Associate Dean of Jeddah College of Advertising (Female section) Dr. Haneen Shoaib, and members from the Creative Advertising faculty, 3 final campaigns were nominated. An external committee from the elite community of media and advertising were invited to judge the three finalists. The committee included Dr. Waleed Kattan, Director General of Okaz Organization for Press & Publication; Talal Aldhulaimi, Chairman of the Board of Directors for DDB; and Dr. Abdullah Bankhar, faculty member of King Abdulaziz University. The three finalists were given the opportunity to present and showcase their campaigns which led the committee to make their final decision. The third place was awarded to Ms. Anmar Alsuwayni, while the second place was awarded to Ms. Banah Shehabeddin, and the first place was awarded to the distinguish work of Ms Raghdah Alhowaish. The external committee praised the students' level of artistic creativity and elaborated on how hard it was for them to reach their final decision. Dr. Haneen Shoaib applauded the students' skills and emphasized the Vice Rector of the Female campus Dr. Lulwa Almutlaq's support of such initiatives that serves Saudi Arabia and its diverse communities. — SG
