The International Air Transport Association (IATA) announced that the 2016 World Passenger Symposium (WPS) will focus on key initiatives that are transforming the passenger experience. These include distribution and payments, airport processes, onboard connectivity, and baggage handling. The conference will open with two high-level speeches. Sir Tim Clark, President of Emirates Airline will set the stage for the conference in a welcome address. Alexandre de Juniac, IATA's Director General and CEO, will follow with keynote remarks focused on meeting customer expectations as demand for air travel grows. "Meeting - or even better exceeding - customer expectations is the key to any successful business. That's challenging. Expectations continuously evolve to become ever more demanding in detail and personalization. We also know that travelers want a simpler, more transparent shopping experience, faster and more efficient airport processes and reliable connectivity during all stages of their journey. Speed is of the essence. And many of the enablers lie in making even better use of data and technology," said de Juniac. The 6th edition of WPS will take place in Dubai on Oct. 18-20, with Emirates as the host airline. More than 700 high-level delegates from across the travel value chain are expected to attend.
