TELSA, the only dedicated B2B telecoms and ICT event in the Kingdom of Saudi Arabia, will be held at the Four Seasons Hotel in Riyadh from Jan. 29-31, Hussain Al Harthi, Managing Director, National Exhibition Company said here Tuesday. “Our objective is to present a platform that unites the industry in discussion for a powerful voice with a valuable networking system and a spirit of sharing of experiences,” Al Harthi said. Ministry of Communications and Information Technology would support the event with Mobily acting as official telecom partner, Ericsson as platinum sponsor, LCC, Integrated Telecom and Comptel as silver sponsors. A host of exhibitors, partners and speakers from the Kingdom and abroad are expected to participate in the event. The event assumes greater significance as according to the International Telecommunication Union (ITU), the United Nations specialized agency for information and communication technologies, ICT is now an everyday part of our lives with 2.4 billion people on the Internet and 6 billion mobile phones worldwide. The Kingdom is one of the most thriving markets with the number of mobile phone users rising by 200 percent reaching 56.1 million subscriptions.