DigitasLBi, a global marketing and technology agency, and Oracle have joined forces to launch DigitasLBi's OSG (Oracle Solutions Group) — a dedicated Oracle Digital practice within the agency that provides a one-stop shop for creative and technology consultancy and implementation. OSG clients can benefit from having access to the expertize of DigitasLBi, Oracle and Spindrift, DigitasLBi's implementation experts for Oracle technology, through a single team in one of the first collaborations of its kind between leaders in cloud technology and a digital creative consultancy. This unified approach can significantly simplify digital transformation and enable brands to create innovative, data-driven digital experiences for their customers. "Today's brands are challenged to identify, understand and engage with current and prospective customers through a range of platform-based digital solutions often provided by multiple vendors," said Alan Davies, Chief Strategy Officer, DigitasLBi. "OSG is launching to help clients overcome these challenges in a simpler way — by bringing together leaders in creative, digital technology and service delivery, in one team." Built on the Oracle Cloud, DigitasLBi's OSG is an exceptional solution for clients who want to have a single view of their customers' digital portrait across all channels and be able to act on it. DigitasLBi and Oracle will work together to design, develop and implement industry focused solutions that meet the changing needs of consumers. "OSG enables customer centricity by joining up data, media and platform in a single agency. This is a progressive move away from the traditional CRM, Ad Tech and marketing technology delivery managed by many agencies working on different parts of the conversion funnel," adds Ian Osborne, CEO and Co-Founder, Spindrift. "Digital innovation is in DigitasLBi's DNA," stated Neil Sholay, Vice President of Oracle Digital in EMEA. "By creating a dedicated Oracle Cloud center-of-excellence and working together, OSG and Oracle are shaping the next generation of digital experiences." OSG will be led by Spindrift's CEO Ian Osborne and DigitasLBi's Global Head of Alliances Trevor Smyth and is now operational in the UK, USA, Middle East and APAC, with delivery centres in Berlin, Boston, Chicago, London, Milan, New York City, Paris and Utrecht. At the time of launch, industry specific propositions will target CPG, B2B, manufacturing, hospitality, retail, travel, financial services and telecoms. Oracle Cloud technologies include Software-as-a-service (SaaS) and Platform-as-a-Service (PaaS) products such as Oracle Marketing Cloud, Oracle Customer Experience Cloud, Oracle Cloud Platform, as well as Oracle's industry specific-products and services. Spindrift Group is a multiaward winning Oracle Platinum Partner. Since its inception in 2007, it has established itself as one of Europe's leading full-service digital commerce agencies across multiple industry verticals. DigitasLBi acquired Spindrift in 2014. DigitasLBi is a data-inspired lead agency. It fuses creativity, data, and technology to help its clients transform their business. A top-ten global marketing and technology agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide. DigitasLBi is part of Publicis.Sapient a Digital Transformation Platform purpose-built to solve for the challenges of today's digital world — where companies seek to become fully digital businesses. Publicis.Sapient is 23,000 people strong, across 100 offices in 50 countries. For more information, visit www.publicis.sapient.com. Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.
