In a first of its kind venture in the telecom field, Mobily has integrated Twitter usernames with its internal system for customer care (CRM) enabling its subscribers to get instant response to their complaints or enquiries. Once a subscriber tweets to @Mobily1100, the social media team responds to his queries almost instantly. Mobily said that the system works in such a manner that customers receive details based on their queries through their personal accounts on Twitter automatically. Mobily's CEO Khalid Al Kaf said that the company is pledged to offer more such services aimed at strengthening the relationship with its customers. “Technology revolution and social networks have become the backbone of our daily lifestyle and Mobily will pay the effort to enrich its customers with different applications and products which allies with the company strategy in customer care,” he said.
