The Credit Suisse Research Institute published on Thursday its second annual Emerging Consumer Survey – a detailed study profiling consumer sentiment within the BRIC nations (Brazil, Russia, India and China), Turkey, Saudi Arabia, Egypt and Indonesia. Together, these consumers represent 3.5 billion people across the globe. The survey seeks to establish a unique profile of the spending patterns and preferences of consumers who are at the heart of a structural shift in global demand. To undertake this project, Credit Suisse tapped the leading global markets research firm AC Nielsen to conduct primary research on its behalf. The interviews were conducted across different cities and rural areas in each country, with the aim of establishing a representative sample of gender, age and income bracket among the respondents. “At a time when investors are debating how sensitive emerging economies are to global macro trends and broader market turmoil, especially within Europe, this survey provides the investor a unique perspective on consumer behavior at ground level,” Stefano Natella, Head of Global Equity Research at Credit Suisse, said.
