The cultural traditions and customs of the people in the Gulf community are enshrined and highly visible during the celebration of Eid. During Eid, the people usually scent their houses with Oud and perfumes, and burn Bakhour when welcoming their guests, upon their departure, and after prayer. Eid Al-Fitr is purely spiritual and brings rejoicing and happiness. Muslims gather with their families and relatives to celebrate and thank God for having given them the will, the strength and the endurance to observe fast and obey His commandment during the holy month of Ramadan. Bakhour is highly attached to Eid which is a tradition passed down over generations. People visit the Oud shops to buy Oud and Bakhour from a wide selection that varies according to quality and price, to meet their diversified needs. People also tend to buy Oud gifts which are considered a valuable and spiritual gift. "It is very common that Oud and Oriental perfumes are the best gift during holidays, as they are inherited custom that people have maintained over the years — a custom that adds joy to their celebration, and expresses the Saudi generosity and hospitality," said Hamad Al-Toeimi, External Procurement Manager, Arabian Oud Company. Sales at Arabian Oud stores increased by 47% during this period, where Oud tops the sales, followed by Bakhour and Oriental perfumes, Musk, Rose, Amber, and combinations of Sandal Wood and Taif roses. Al-Toeimi further said "Arabian Oud welcomes their clients at our branches to offer them a wide variety of products where they can choose the best quality that meets their budget." Arabian Oud is keen to offer a wide selection customized for Eid, as the company has recently launched several products such as Madawi, Kashmir, Royal Blue, Secret Collection, Woody Collection, Princess Musk, and Makhlat Luxury. Established in 1982, Arabian Oud is the largest company operating in the Oriental perfume industry. It was recently ranked the number one highest selling perfume company in the MENA region, and the 11th globally, according to a certified report issued by Euromonitor. Arabian Oud operates 755 stores in more than 35 countries across the world, and it is recognized as the most famous global brand due to its proficiency and uniqueness in producing incense, Oriental perfumes and aromatic oils. — SG
