The Dubai Hotel Market Overview prepared by JLL for The Hotel Show Dubai 2016 revealed that 10,000 new hotel rooms will open in Dubai throughout 2016. It said 621 new hotel rooms opened in Dubai during Q1 2016, and 9,400 additional rooms will be added to the market by the end of the year. New properties opening in the coming months include: W Dubai – Al Habtoor City (opened June 20, 2016); Lapita Hotel Dubai at Dubai Parks and Resorts; Hard Rock Hotel Dubai Marina; Jumeirah Al Naseem, Madinat Jumeirah; and Nikki Beach Resort & Spa Dubai. "This is an important and exciting time for Dubai's hospitality and leisure industry," said Gary Williams, Event Director of the dmg events hospitality portfolio including The Hotel Show and The Leisure Show. "Over the course of the next six months, world-famous brands including W Hotels & Resorts, Hard Rock Hotels, and Nikki Beach are entering the Dubai market for the first time, while two major new theme parks – IMG Worlds of Adventure and Dubai Parks and Resorts – are set to open their gates." Alexander Schneider, General Manager of the Nikki Beach Resort & Spa Dubai, said: "More than 40,000 people visited the Nikki Beach Club Dubai in its first 3 months of opening, and our hotel, villas, residences and the first Nikki Spa in the world will open here by the end of 2016. We are proud to bring a unique product to this market in an exclusive location on the Pearl Jumeira." "The next frontier: a look at the new hotel brands entering the market" featuring Nikki Beach Resort & Spa Dubai and others opening in the Middle East for the first time will take part in a panel discussion at the 4th annual Vision Conference at The Hotel Show Dubai 2016. More than 25,000 hospitality industry professionals are forecast to attend the 17th edition of The Hotel Show Dubai and co-located event, The Leisure Show, on Sept. 17-19, 2016 at the Dubai World Trade Centre.