Amadeus Saudi Arabia, the leading technology partner of travel agencies and the global provider of cutting-edge technology solutions for Saudi Arabia's travel and tourism sector, has signed a three-year partnership agreement with Flyin, the pioneer online travel agency in the Kingdom and MENA region. Under the agreement advanced Amadeus Web-based services will be deployed across Flyin's network of offices in Saudi Arabia, Egypt, the United Arab Emirates and Kuwait. The innovative solutions provided by Amadeus will strengthen Flyin's competitive edge, enabling it to take its customer focused operations to the next level. Amadeus technology will provide flexibility and scalability, as well as fast integration with Flyin's online booking services. Its deployment will allow Flyin to deliver efficient services, reduce costs and optimize its business processes, procedures and reporting, reducing costs and generate additional revenue. Nashat Bukhari, General Manager of Amadeus Saudi Arabia, said: "This partnership lays the foundations for a strong business relationship between Amadeus and Flyin. It will strengthen Flyin's travel and tourism operations and enable Flyin to connect to the global travel ecosystem, manage operations more efficiently and eventually increase revenue, improve productivity levels and build loyalty with its customers. "At Amadeus, we are relentless in identifying and understanding customers' needs in order to design solutions that deliver high customer satisfaction and loyalty." Faisal Al-Homaidhi, CEO, Flyin, said: "Amadeus travel technology will enable us to better meet our customers' needs and provide a platform ensuring easy and convenient online travel and hotel reservations. "These services will revolutionize the e-reservation landscape in the Kingdom and wider Middle East. Signing this agreement reflects our confidence in Amadeus travel technology solutions and our ambition to deliver world-class travel and hotel reservations services for our customers." Amadeus travel technology solutions have been designed to meet customers' different needs and deliver a strong value proposition in terms of e-reservations, creating new business opportunities that enable businesses to grow.