Under the patronage of the Minister of Commerce and Industry Dr. Tawfig Alrabiah, hundreds of American merchants and male and female business leaders are getting ready to meet their Saudi counterparts. The meeting is to foreshow promising investment opportunities provided by the Kingdom across various sectors and through the Fourth Saudi-US Business Opportunities Forum. The forum is set to be held on March 22-23 at the Ritz-Carlton in Riyadh. Forum attendees will discuss long term areas of cooperation between companies and organizations in both countries, while highlighting direct foreign investment opportunities in the Saudi market worth billions. Some of the prominent participants are US Ambassador to the Kingdom, Joseph Westphal and Prince Abdullah bin Faisal bin Turki, Ambassador of the Custodian of the Two Holy Mosques to the United States. It also extends the economic sector's strategic goals after the visit made to the US in September 2015 by Custodian of the Two Holy Mosques King Salman bin Abdulaziz. The visit focused on strengthening the investment environment between both countries, which supports and contributes to the growth, diversification and development of investment opportunities serving both countries' common interest. The Forum will feature plenaries, keynotes, and concurrent panels on topics including: Energy Efficiency, Capacity Building, Enhancing Healthcare, Water and Electricity, Building Effective Supply Chains, Industrial localization, Financing and Investment, ICT as an Enabler for a Knowledge-Based Society, SMEs, Agro Industries and more; in addition to the creation of a business environment for bilateral meetings (B2B) between business leaders. Such business sectors hold the most important opportunities for sustainable growth, diversifying the national economy, creating jobs and reducing the state's oil dependency. This forum helps American companies develop a better understanding of opportunities and means available in the Saudi market. It also builds upon the success of a number of commercial events in Los Angeles, Chicago and Atlanta, strengthening the strategic ties and long relationships bringing the twoTurki Al-Toaimi, General Supervisor of Marketing and Communication at the Ministry of Commerce and Industry and Chairman of the Forum's Organizing Committee, mentioned that the forum's timing confirms the depth of the countries relationship. Douglas Wallace, Commercial Counselor of the US Embassy in Riyadh, also pointed out, "Saudi Arabia is an essential strategic partner to the United States of America in the Arab world, not only in the field of trade and investment but on many levels. An important event such as this one aims to strengthen those important links." The Saudi-US Business Opportunities Forum is considered the most prominent gathering of top government officials and the most important male and female business leaders from both the Kingdom of Saudi Arabia and the United States of America. The forum is organized by the Saudi Arabian Ministry of Commerce and Industry in collaboration with Saudi-US Business Council in an effort to explore ways of improving economic solidarity between both countries, supporting it with an unprecedented commercial network. For more information about the forum and how you can register, log on to http://saudiusforum.sa