HUAWEI Consumer Business Group (CBG) revealed on Monday their latest Flagship devices - the Mate 8 and the M2 tablet to the Middle East region at the Madinat Jumeirah Dubai. Dubai became the second city globally for the Huawei Consumer Group to launch the new flagship devices, post the global launch last week at the Consumer Electronics Show (CES) in Las Vegas. The spectacular event saw over 400 attendees across the region, VIP guests and partners who were all there to witness the unveiling of Huawei's latest innovations. Featuring the most powerful chipset, a high-capacity battery and stylish design – including a unique mocha brown color option – the Huawei Mate 8 is the ideal smartphone for today's on-the-go professional. The Mate 8 is designed from the ground up for productivity and its hardware and software have been fine-tuned to provide an elegant, efficient experience. Sandeep Saihgal, Vice President of Huawei Consumer Business Group, said "2015 was a successful year for the Huawei Consumer Business Group here in the Middle East and we anticipate 2016 to be an even bigger one with immense growth in the region following the launch of these two flagship devices. The Mate 8 is the ultimate high-end smartphone designed for the professional, striking the perfect balance between high performance and long battery life. And when designing the M2, we equipped it with an impeccable sound system to take the user's experience to the next level. Both of these devices reflect Huawei's continued dedication to bringing the latest innovation and style to our consumers'' Featuring groundbreaking hardware, the Mate 8 is the first smartphone to run the Kirin 950 chipset, with CPU boosting power up 100 percent, GPU performance up 125 percent, and power efficiency up 70 percent vs. the Kirin 925. Equipped with a 4000mAh high-density battery, the Mate 8 delivers industry-leading power efficiency offering over two days of normal usage. And with rapid charging technology, the phone is able to charge a day's worth of power in just 30 minutes. In fact, regular users can go without charging their phone for 2.36 days, and heavy users can go without charging for 1.65 days. The Mate 8 also features an advanced six-layer thermal mechanics, which allows higher heat dissipation leading to an excellent holding experience and lower power consumption. Running on Huawei's EMUI 4.0, based on Android Marshmallow 6.0, the Huawei Mate 8 offers hundreds of user experience tweaks and improvements, including a built-in automatic defragmentation service that continues optimizing system performance. Additionally, the Mate 8 features a split-screen mode that enables enhanced multitasking between apps. The Huawei Mate 8 introduces a new generation of fingerprint security with enhanced protection technology. The circular fingerprint sensor improves the effective identification area by 10 percent. In addition, the fingerprint friction ridge matching has three levels of security, providing higher protection for users. The new sensor design also increases the unlock speed by 100%. The Mate 8 maintains two sets of fingerprint interface standards to improve smartphone payment experiences—the Fast Identity Online (FIDO) and Android M standards. The strong CPU also supports real-time encryption of full storage for better data protection. The Mate 8 provides a microSD card lock, preventing anyone from accessing content in the card without a password. If a phone is stolen, user data cannot be obtained.
