Visa Inc., a global payments technology company, and official payments partner of the 21st Dubai Shopping Festival (DSF) 2016, has launched the ‘Impossible Deals' campaign that will offer Visa cardholders from KSA visiting Dubai during DSF with a number of impossible deals, representing discounts of up to 80% off on a range of electronics, travel, entertainment, luxury goods and even cars. The campaign will run through the DSF month from January 1, 2016 to February 1, 2016 during which one impossible deal will be unveiled every day. Visa cardholders from KSA will have to log on to www.visamiddleeast.com/dsf and follow a simple registration process to enroll in the promotion. They will receive daily notifications about the impossible deals on their mobile phones and/or email which they can use while in Dubai. As there are limited numbers of these impossible deals, customers will need to try to respond to these notifications as soon as possible to "win" the chance of buying these exciting items at almost throwaway prices. The ‘Impossible Deals' will be available to participants on a first-come-first-served basis. Speaking at the launch of the promotion, Karim Beg, Head of Marketing at Visa Inc. MENA, said: "Visa returns to partner with DSF for yet another season of fun, shopping and unbelievable deals. Visa has been DSF's official payments partner since the shopping festival's inception in 1996. We are delighted to continue our relationship with what has evolved to become a powerful brand locally and globally - with a thrilling new concept to reward Visa cardholders from KSA who will be travelling to Dubai for DSF." "Given that consumers are always looking for the best deals, Visa and DSF have come together to create just that – impossible deals on a range of high-end products, including luxury cars, fashion brands, gadgets, hotel stays and entertainment. The idea is to make DSF a special occasion for everyone and give visiting participants from KSA a chance to own something they aspired to have at a fraction of the cost." "Visa has been working in line with the vision of DSF to raise the profile of Dubai as a favored international shopping destination and has conceptualized this exciting campaign to celebrate 21 years of partnership with DSF. The promotion this year targets Visa cardholders 21 years and older and across all backgrounds, looking for exciting deals during Dubai's busiest shopping period," added Beg. Visa is uniquely positioned to educate shoppers about the convenience and security of electronic payments, while simultaneously rewarding them with value added prizes. In addition to the rewards and prizes, and in line with its effort to enhance the electronic payments ecosystem in the UAE, Visa offers DSF shoppers technological innovations such as Visa payWave that enables contactless transactions by simply waving a Visa card over a secure reader at any Visa payWave enabled merchant location in Dubai. Visa payWave is accepted across a range of retailers including convenience stores, beauty and personal stores, quick service restaurants, cinemas, supermarkets and many more. — SG
