The Autumn/Winter fashion season is upon us and it's time to update our wardrobes from summer clothes into fall-appropriate outfits. The latest collection from Max offers seasonal staples, as well as diverse color palettes exclusively for fall and winter, all at highly competitive prices. The womenswear collection pays tribute to the nomadic bohemians of the 70's. Flared denims, Bohemian maxi dresses and scarf prints are accentuated by tassel & chain details. A combination of spiced colors such as mustard, navy and emerald green are featured heavily throughout the collection. This season's menswear features a wide range of styles and textures offering items such as high- low t-shirts, washed denim and bomber jackets. The collection includes landscape graphics & varsity typography tees that provide a casual yet unforgettable look. Stylish and trendy looks will keep teen's on-trend. Girls can dress up in cute pastel jumpers and feminine illustrations in Bohemian silhouettes while the boys can choose from slim-fit chinos, trucker shirts and polos. This season's kids collection combines Aztec hooded tops, ethnic printed trousers, even denim on denim! Who says boys have all the fun? The little princesses have their own party dresses and winter wonderland motifs to delight and excite. We can't forget the littlest of little ones! The little baby boys will look charming in autumnal tweed two pocket shirts, skinny jeans and woodland colored sweat tops. Meanwhile, key items for the girls include winter jumpsuits, pleated skirts, oversized cardigans and beautiful floral dresses. Launched in the UAE in 2004, Max is the largest value fashion brand chain in the Middle East with over 300 stores across the Middle East, Africa and India. Catering to the mid-market segment it retails Max branded merchandise for men, women and children along with footwear, home and accessories. An established Superbrand, Max strives to fulfill its brand promise of ‘More Fashion More Value' to its customers by offering merchandise designed in-house and manufactured to stringent quality standards at amazing prices. Max is part of the Landmark Group, one of the largest retail conglomerates in the Middle East.