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Applebee's partnership with STC Qitaf program
The Saudi Gazette Published in The Saudi Gazette on 21 - 10 - 2011

Applebee's is the world's largest casual dining restaurant chain with more than 2,000 restaurants all over the world.
Currently there are 12 Applebee's restaurants in Saudi Arabia with ongoing expansion, the company said in a statement.
Applebee's is actively involved in business-to-business (B2B) partnering with some major companies in the country. Applebee's partnered with Saudi Telecom (STC) Qitaf program in 2009. The partnership has been successful ever since. Qitaf customers can redeem their loyalty points at any Applebee's restaurant in Kingdom of Saudi Arabia. To celebrate the 2-year partnership, Applebee's hosted recently an event in Riyadh attended by top executives of STC and Applebee's.

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